Privacy Shield Notice

Privacy Shield Notice

Privacy Shield Notice

Effective: February 16, 2020

Upstream Security Inc., (“Upstream”, “We” or “Our”) has certified with the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield with respect to the Personal Data (defined below) that We receive from the Customers (defined below) or from Upstream Security Ltd. (“ Upstream Security Ltd.”).  

Upstream complies with the principles of the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of Personal Data transferred to the United States. Upstream has certified to the Department of Commerce that it adheres to the Privacy Shield Principles and Our Privacy Shield certification, when approved, will be available here.

If there is any conflict between the terms in this Privacy Shield Notice and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, please visit


Customer(s)” means prospective, current, or former customers, or clients of Upstream and/or Upstream Security Ltd.

Customer(s)’ End Users” means prospective, current, or former end users of our Customer.  

Personal Data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Processing” means any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


Upstream’s participation in the Privacy Shield applies to the Personal Data subject to EU and Swiss data protection law that (i) Upstream receives from Upstream Security Ltd. and/or (ii) Upstream collects and/or Processes on behalf of Upstream Security Ltd.


Upstream offers an automotive cybersecurity solution to protect and secure connected cars (the “Services”).

In order to perform the Services, we, Upstream may use Personal Data, namely, of (i) Our Customers, including our Customers’ email addresses, IP addresses,  names, titles, occupations, industries, telephone numbers, employers, and, and (ii)  Our Customer’s End Users’ vehicle geo location. Upstream may also use the names, email addresses, and telephone numbers of its Customers and/or potential customers for marketing and sales activities.

Upstream will Process the Personal Data it receives as described in Section 2, for the purposes of offering and/or providing the Service to Customers. To fulfill these purposes, We may, without limitation, use the Personal Data to contact data subjects, to discuss or execute contracts, to provide the Service, to provide support and maintenance, to correct and address technical or service problems, for marketing purposes, to comply with applicable laws, regulations and orders from public authorities or courts and/or for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of- court procedures.


Subject to Section ‎6 below, We will not transfer Personal Data originating in the EU and/or Switzerland to third parties unless such third parties have entered into an agreement in writing with us requiring them to provide at least the same level of protection to the Personal Data as required by the Principles of the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework. We may transfer Personal Data to processors, service providers, vendors, contractors, partners and agents (collectively “Processors”) who need the information in order to provide services to or perform activities on Our behalf. In cases of onward transfer to third parties of Personal Data received pursuant to the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield, Upstream is potentially liable.

The abovementioned Processors and the description of the services that they provide and/or the activities that they perform are set out in the table below:

Processor Service/Activity
Salesforce Marketing and sales
Hubspot Marketing and sales
Slack Marketing and sales
Google Drive Cloud services
Atlassian Support tool
Magentrix Partner relationship management portal
Cognito Online form builder



Data subjects have the right to access Personal Data about them, and in some cases to limit use and disclosure of their Personal Data. If you would like to request access to the Personal Data We have processed on behalf of one of the Customers, please contact: [email protected] and provide your name, contact information and observe the required formalities under applicable law.


Upstream may be required in certain circumstances to disclose Personal Data in response to lawful requests by courts or public authorities, including to meet national security or law enforcement requirement.


In compliance with the Privacy Shield Principles, Upstream commits to resolve complaints about Our collection or use of your Personal Data. EU and Swiss individuals with inquiries or complaints regarding Our Privacy Shield policy should first contact Upstream at: [email protected] or by postal mail sent to:

Upstream Security Inc

Attn: Privacy Shield Inquiry


CA, 94401


Upstream has further committed to refer unresolved privacy complaints under the EU-U.S. Privacy Shield Principles and the Swiss-U.S. Privacy Shield Principles to JAMS, a non-profit alternative dispute resolution provider located in the United States to assist with the complaint resolution process. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit more information and to file a complaint. The services of JAMS are provided at no cost to you.


Upstream is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC) to ensure compliance with the EU-US Privacy Shield Principles and the Swiss-U.S. Privacy Shield Principles outlined in this notice.


Under certain conditions, more fully described on the Privacy Shield website, you may also be able to invoke binding arbitration when other dispute resolution procedures have been exhausted.