Cisco & Upstream: Harness Automotive Data for AI and Cybersecurity

YOAV LEVY

CEO and Co-founder

February 27, 2025

AI Meets the Mobility Digital Twin to Fully Materialize the Power of the Network

As the automotive industry rapidly advances towards software-defined vehicles, the convergence of AI, data, and connectivity is unlocking transformative opportunities. At MWC 2025, industry leaders and technology innovators will showcase how AI-driven insights can maximize the ROI of connected vehicle data, revolutionizing cybersecurity, vehicle quality, and fraud prevention at scale.

The Power of Upstream’s Digital Twin in the AI Era

Upstream’s digital twin technology creates a near real-time virtual representation of each mobility asset (connected vehicle, EV charging station, smart mobility device or endpoint, etc.), synthesizing real-time telematics, sensor inputs, API traffic, and contextual information. 

This enables deep AI-driven analytics for multiple critical use cases while addressing a key challenge in AI implementation—data efficiency. Instead of processing raw data from an entire automotive data lake, the digital twin refines and structures relevant data points, allowing AI models to run efficiently on a focused dataset. This targeted approach enhances the accuracy of insights, reduces computational overhead, and accelerates decision-making for automakers and smart mobility stakeholders.

At the core of this intelligence lies Upstream’s Ocean AI, a purpose-built suite of AI and ML models designed specifically for automotive applications. Ocean AI enables advanced anomaly detection, facilitating the identification of both known and unknown threats. It also powers effective investigations through automated workflows, including GenAI-driven insights, which allow security teams and quality engineers to rapidly diagnose and respond to incidents. Furthermore, Ocean AI supports automated response mechanisms, ensuring real-time mitigation of security threats and operational inefficiencies.

Cyber XDR for Connected Vehicles & Smart Mobility: By continuously monitoring endpoint telemetry, Upstream’s AI-powered XDR detects and mitigates cyber threats, protecting both individual vehicles and entire fleets from ransomware, unauthorized access, data breaches and zero-day exploits. The digital twin offers the foundation for effective anomaly detection of both known and unknown risks, supporting advanced ML- and AI-driven detection.

Proactive Quality Detection: Upstream’s AI models identify early indicators of potential quality issues, reducing warranty costs and recalls. By leveraging digital twin technology, OEMs can proactively address hardware or software malfunctions before they impact drivers.

Theft & Fraud Prevention: Digital twins play a crucial role in preventing vehicle theft and fleet fraud. AI models analyze anomalies in vehicle behavior, geolocation data, and authentication attempts, enabling real-time intervention and post-event investigations.

Upstream & Cisco: A Unified Vision for AI-Powered Automotive Analytics

Upstream’s digital twin technology is further amplified through its integration with Cisco’s Mobility Services Platform, including IoT Control Center, a global leader in connected vehicle management, and Splunk, the digital resilience platform. This joint value proposition harnesses the power of the network, transforming connected mobility by enabling:

  • Seamless AI-Driven Threat Mitigation: Cisco’s IoT Control Center provides secure and scalable connectivity, while Upstream leverages this foundation to detect, analyze, and respond to cyber threats in real-time.
  • Enhanced Vehicle Intelligence & Operational Efficiency: The fusion of Upstream’s digital twin and Cisco’s IoT platform empowers automakers with AI-driven insights to optimize network utilization, detect anomalies, and enhance vehicle reliability.
  • Scalable AI Deployment for Automakers, Fleets and Smart Mobility: Cisco’s global reach combined with Upstream’s AI-driven digital twin ensures that automotive cybersecurity and quality intelligence can scale effortlessly across millions of connected vehicles and mobility IoT devices.
  • Adopt a True Shift-Left Strategy Extend Cross-Organizational Visibility and Ensure Effective Mitigation: The integration of Upstream’s digital twin with the Splunk platform for security and observability, extends the reach of resilience and empowers an effective shift-left and product-driven resolution strategy.

As AI reshapes the mobility landscape, Upstream and Cisco are at the forefront of this evolution. At MWC 2025, we will showcase how our combined expertise in AI, digital twins, and IoT connectivity is setting new benchmarks for automotive cybersecurity, quality assurance, and operational intelligence.

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