We Unlock the Value of Mobility Data

with a vision to secure, optimize, and enhance everything that moves

What We Do

At Upstream, we unlock the value of mobility data through a purpose-built cloud-based cybersecurity and data analytics platform to provide you with unparalleled data-driven actionable insights.

Why We Do It

Our purpose is to help you secure your mobility assets, comply with regulations, optimize your vehicles, and enhance your business opportunities through a cloud-based platform that can digest and process big data for cybersecurity, predictive maintenance, product enhancement, and monetization purposes.

How We Got Here

We found a solution

Early on, we understood that the mobility ecosystem is undergoing a massive disruption, with connectivity at its core. We realized that connected mobility will require radically different cybersecurity solutions in order to reach its potential.

We built a platform

We went ahead and built the world’s first cloud-based automotive cybersecurity solution. It truly was a fundamental shift in the architectural design and approach to connected vehicle security,

We got success

Our experience and success with cloud-based automotive cybersecurity led us to recognize that mobility data has potential far beyond cyber.

We help and optimize

Now here we are with the Upstream Platform... aspiring to help mobility stakeholders utilize the latent value detected in their mobility data to not only secure their vehicles, but to also optimize, enhance, and further monetize their connected cars, trucks, fleets, and services.

We’ve built the most in-depth cloud-based mobility data platform with an industry leading technology stack, an exciting product roadmap, and a best-in-class pipeline of customers.

We’re Backed by the Best

Funded by strategic, VC, and private investors

And Appreciated by the Rest...

Recognized by top news organizations and industry experts

TechCrunch

The Wall Street Journal

Forbes

CISO MAG

The New York Times Company

Wired

Sinclair Broadcasting Co.

E. W. Scripps

Get to Know Us

YOAV LEVY

CO-FOUNDER, CEO

Yoav is leading Upstream's strategic direction, culture and business execution, with over 17 years of experience in multi-national high-tech companies and start-ups. He brings rich leadership experience in management, marketing and business development of IT and security products spanning over a dozen years of experience in category leading vendors such as Check Point, Juniper Networks and Broadcom. Yoav is an avid kite boarder and surfer.

YONATAN APPEL

CO-FOUNDER, CTO

Yonatan is leading Upstream's cybersecurity research, bringing over 20 years of technology development and product management experience in industry-leading multinational companies. He brings deep experience in cybersecurity innovation in world-leading application security companies such as Check Point and Imperva and experience in developing enterprise-grade cloud-based analytics technologies in Microsoft. He also served in an elite technological unit in the IDF Intelligence Corps. Yonatan holds a BA in Computer Science from the Open University of Israel (cum laude) and an LLB from Tel Aviv University.

Roy Bachar

CHIEF BUSINESS OFFICER

Roy leads global business and operation for Upstream with a focus on sales and growth strategies with customers and partners. He brings over 25 years of business and executive leadership experience, with a proven track record in driving revenue success and rapid growth at enterprise software and cybersecurity companies. Prior to joining Upstream, Roy was the Chief Commercial & Customer Officer at Cellwize, a leader in mobile network automation and orchestration. Roy has also held numerous prominent leadership positions in publicly traded enterprises and start-ups including Global Vice President BSS/OSS sales and strategic alliances in Comverse, various management roles in Amdocs, EDS (acquired by HP) among others. Roy holds an MBA from ESCP Europe and attended executive programs in INSEAD France and Red McCombs School of Business in Austin, USA.

Keren Cohen

CHIEF FINANCIAL OFFICER

Keren brings over 20 years of international business, financial and operating management experience in the high tech field from leading global public and private companies. Prior joining Upstream, she served as CFO at Velostrata (acquired by Google), CFO at Insightera (acquired by Marketo), CFO at Wanova (acquired by VMware) and before that Keren was Finance Manager at Cisco Israel and Director of finance at Actona (acquired by Cisco). Keren holds an MBA and a BA in Accounting & Economics both from Haifa University and she is a Certified Public Accountant in Israel.

Oded Yarkoni

VP INNOVATION

Oded Yarkoni is leading Upstream's Innovation division. Prior to joining Upstream, Oded has worked for Check Point Software Technologies, where in addition to leading the pre-sales support for the far-east region, he had gained over 10 years of cybersecurity experience in Marketing, Product Management, and Technological Project Management. In addition to spending 2 years in China, earning both business and cultural experience within the far-east culture, Oded had also served at IDF's technological wing in the elite 8200 unit of the intelligence force. Oded holds an M.A. in Entrepreneurship and Design from The College of Management Academic Studies and a B.A. in Humanities and Social Sciences from Tel Aviv University.

Gil Mazuz

VP ENGINEERING

Gil leads Upstream’s Data, Machine Learning, Artificial Intelligence, and Software Engineering, leading the way for the successful execution of Upstream’s products in accordance with its organizational and business needs. Gil brings with him more than 20 years of software development and more than 15 years of leadership & management in the cyber intelligence sector. Prior to joining Upstream, Gil founded the entire data analytics domain at NSO Group, where he led the development of cyber intelligence products for global clients. Additionally, he was the founder and CEO of BackCloud, an incremental back-up to cloud services company. Gil served for 6 years in the Israeli Air Force as a software developer and then officer. Gil holds a BSc in Computer Science & Mathematics and an MBA from Bar-Ilan University in Israel.

Ron Shragai

VP SERVICES

Ron drives the Service and the program delivery execution at Upstream ,as a senior manager with over than 15 years of outstanding experience in the Telco & Software arena he specialized in delivery of software services. Before joining Upstream, Ron launched and managed a service and support organization in Optimal+, a leading analytic startup in the Semiconductor software echo system. Prior that he was part of the establishment team of HOT-Mobile (Israeli cellular service provider) multi millions dollars- 4G cellular network and as a senior manager was responsible for the foundations of all service aspects, he started his professional experience in Motorola solutions as a cellular engineer. Ron served as a Naval officer ,as a commander of Patrol boat in the Israeli navy .He holds a Bachelor's degree in Computer Science and MBA (Executive) from the Leon Recanati School in Tel Aviv University. In his free time Ron participates in triathlons and marathons.

Guy Molho

VP PRODUCT

Guy leads Upstream's product management group. Guy brings more than 15 years of experience in product management and marketing in global technology companies. Gaining experience in leading products in the field of cyber intelligence, data analytics, and AI. Prior to joining Upstream, Guy led the management of AI-based products at EY. Additionally, he founded and led the product management team at NSO Group for 5 years, from a small startup into a multi-million dollars business. Guy volunteers as a mentor in Product League, a product management mentorship program. Guy served for 5 years in 8200, the elite intelligence unit of the IDF. Guy holds a BSc in Industrial Engineering from Tel Aviv University.

Shira Sarid-Hausirer

VP MARKETING

Shira leads Upstream's marketing team, bringing more than 15 years of experience in strategic marketing for deep tech companies. Prior to joining Upstream, Shira jump started and led all marketing activities for Varada, a cloud data lake analytics platform. Shira also led product marketing activities for private cloud infrastructure startup Stratoscale, and led marketing teams for various startups in cyber and ecommerce. Shira started her career as an investment banker for Tech & Media corporations for Bank of America. Shira holds a BSc in Computer Science and LLb in Law from Haifa University in Israel, as well as MBA with honors from Georgetown University.

Chen Arad

VP HUMAN RESOURCES

Chen Arad is a seasoned HR professional who heads Upstream’s HR department with an employee-focused, people-first approach. She has helped grow Upstream’s talented team with her ability to source like-minded people who are driven towards a common goal of securing connected vehicle data. Before helping the company recruit experienced talent that is committed to pursuing automotive cybersecurity solutions, she spent 14 years building organizational structures, establishing global recruitment strategies and processes, and strengthening teams at world-leading companies. Chen holds a BA in Behavior Science and Management from Ben-Gurion University in Israel. Beginning her career as an HR Recruiter at Intel while she was a student, she has since worked with early-stage startups as well as larger organizations, such as the Ministry of Foreign Affairs, Avaya, and other leading institutions.

Find Us

With global offices and representatives in Israel, the US, the UK, Germany, Sweden, Japan, and Korea, we’ll always be there for you.

Detroit, USA

Boston, USA

London, UK

Munich, Germany

Frankfurt, Germany

Tokyo, Japan

Herzliya, Israel

Detroit, USA

Boston, USA

London, UK

Munich, Germany

Frankfurt, Germany

Tokyo, Japan

Herzliya, Israel

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