Moving Minds: Giuseppe Serio hosts Dr. Martin Hofmann

Dr. Martin Hofmann has spent his career at the intersection of cars and information technology, long before software became central to how vehicles are built and experienced. From pioneering internet based supply chain systems in the 1990s to leading large-scale transformation as Group CIO at Volkswagen, his work has consistently pushed automotive organizations to rethink how technology actually creates progress.

In this Moving Minds conversation with Giuseppe Serio, Hofmann offers a candid view on why mobility’s biggest challenge is not talent or tools, but mindset. He reflects on how organizations treat software, why engineers are still trained for a world that no longer exists, and how AI changes the role of humans from doing the work to overseeing it as experts. The discussion also looks ahead to a more personal, choice driven mobility experience, where options are brought to the individual instead of chased, and where curiosity becomes a defining advantage for the next generation.