Upstream Welcomes ex-Fujitsu Executive to Expand Operations in Japan

Mr. Toshiya Sato will spearhead Upstream’s accelerated growth in the region; Upstream also releases the Japanese edition of its 2024 Global Automotive Cybersecurity Report

Tokyo, Japan (May 15, 2024) – Upstream Security, a leading provider of cybersecurity detection and response (XDR) for connected vehicles and IoT, announced today the appointment of Toshiya Sato as its new president in Japan. Mr. Sato will support the continued growth and expansion of Upstream’s activities in Japan. This latest appointment reinforces Upstream’s commitment to the Japanese market, providing cutting-edge cybersecurity and data management solutions aimed at safeguarding connected vehicles and IoT devices.

“We are thrilled to welcome Mr. Sato to the Upstream Security team,” said Yoav Levy, Upstream’s Co-founder & CEO. “With Japan at the forefront of automotive innovation, Mr. Sato’s extensive experience collaborating with some of Japan’s largest corporations, combined with his unwavering drive, will significantly fuel our growth in the region.”

Upstream Welcomes ex-Fujitsu Executive to Expand Operations in Japan
Mr. Toshiya Sato, ex-Fujitsu and ex-Gartner executive, joins Upstream Security

“The sharp rise in scale and impact of cyber attacks on the Automotive industry requires immediate action across the entire mobility ecosystem. As highlighted in Upstream’s 2024 Global Automotive Cybersecurity Report, Japanese OEMs as well as global stakeholders are subject to ransomware attacks, data breaches, operational disruptions, and safety risks caused by cyber threats,” stated Mr. Sato. “I’m honored to join Upstream at this pivotal point in time and spearhead efforts to provide an extraordinary suite of solutions and services, designed to empower Japanese OEMs, automotive suppliers, and IoT vendors with the most advanced technology in the market.”

In his last role, Mr. Sato was Executive Partner at Gartner, providing technology consultancy services to CIO and IT executives across dozens of Japanese enterprises. Prior to that, Mr. Sato held various leadership roles at Fujitsu for over 30 years. In his latest leadership position with Fujitsu, Mr. Sato served as the Head of Mobility & Logistic Global Offering, focused on supporting Japanese corporations, accelerating product development, and boosting global competitiveness. Mr. Sato advocated strongly for innovation and introduced startups to the Japanese market to expand the adoption of advanced IoT, AI, and cybersecurity technologies. 

In addition to this new appointment, Upstream announced today the release of the Japanese edition of its 2024 Global Automotive Cybersecurity Report. This new report marks Upstream’s 6th annual report and is based on an analysis of hundreds of automotive cybersecurity incidents, including 295 that occurred in 2023 alone. This report reveals an inflection point in the global automotive cybersecurity landscape, in which high and massive-scale incidents account for nearly 50 percent of all incidents and threaten millions of connected vehicles on the road. 

Additional key findings include:

  • 95% of attacks were performed remotely
  • Black hat actors accounted for 64% of automotive cyber incidents
  • Attacks against cloud and telematics systems increased to 43% of all reported incidents, up from 35% in 2022
  • Attacks against infotainment systems have nearly doubled, accounting for 15% of reported incidents (up from 8% in 2022)
  • Deep and dark web activity by malicious actors increased by 156% compared to 2022
About Upstream Security

Upstream provides a cloud-based data management platform purpose-built for connected vehicles and IoT, delivering unparalleled mobility cybersecurity detection and response (M-XDR) and data-driven applications. The Upstream Platform unlocks the value of mobility data, empowering customers to build advanced data-driven applications by transforming highly distributed data into centralized, structured, contextualized data lakes. Coupled with product-driven Cyber Threat Intelligence, the first mobility cybersecurity threat intelligence solution, Upstream provides industry-leading cyber threat protection and actionable insights, seamlessly integrated into the customer’s environment and vehicle or mobility security operations centers.

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