LLMs in Automotive: Turning Hype into Scalable Business Value
LLMs in Automotive: Turning Hype into Scalable Business Value
LLMs, including ML and GenAI, have moved beyond proof-of-concept in automotive and now deliver measurable impact when applied to the right problems. The competitive edge lies in knowing when to use LLMs, when to rely on purpose-built ML models, and how to combine them effectively.
In this webinar, Upstream’s experts Sarit Kozokin (VP Product), Elad Tsur (Data Science Leader), and industry veteran Jennifer Tisdale explore practical LLM applications across various OEM use cases.
They zoom in on the differences between ML, LLMs, and GenAI, sharing lessons and trade-offs from real-life deployments and outlining integration strategies that keep human expertise central.
Additional Resources
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2026 Global Automotive and Smart Mobility Cybersecurity Report
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The AI Awakening: Findings from Upstream’s 2026 Automotive Cyber Report
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