Moving Minds: Giuseppe Serio hosts Augustin Friedel
Moving Minds: Giuseppe Serio hosts Augustin Friedel
In this Moving Minds episode, Giuseppe Serio sits down with Augustin Friedel, a consultant, startup veteran, and one of the most active voices in the software-defined vehicle (SDV) space.
From growing up in Bavaria’s automotive heartland to shaping transformation projects at MHP, A Porsche Company, Augustin shares a candid view of the challenges and opportunities facing Europe’s mobility industry.
He describes the “Ice Cream Sandwich” organizations that hold back real transformation, the industry’s engineering dilemma, and why ego, not technology, may be the biggest obstacle to real change.
Watch this conversation for an inside look at how passion, pragmatism, and partnerships are redefining what it means to build mobility in Europe.
Additional Resources
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2026 Global Automotive and Smart Mobility Cybersecurity Report
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The AI Awakening: Findings from Upstream’s 2026 Automotive Cyber Report
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LLMs in Automotive: Turning Hype into Scalable Business Value
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