Few voices have lived the electric mobility journey as deeply as Gianfranco Pizzuto.
In this first part of his conversation with Giuseppe Serio, Gianfranco shares how his passion for design led him into the world of electric vehicles and how a single sketch of the Fisker Karma in 2007 set his path in motion.
He talks about the early days of EVs, when charging points were scarce, and how personal persistence and creativity helped shape the first charging infrastructure in Italy. From carrying a 50-kilogram bag of cables to testing prototypes on long night drives, every challenge became a lesson in innovation and endurance.
The discussion explores:
⚡ How design beauty can drive technological change
⚡ The early challenges of building and charging electric cars
⚡ Why failure is essential to progress
⚡ How passion fuels perseverance through uncertainty
This episode captures the story of a true pioneer who helped lay the groundwork for today’s EV industry, long before it became mainstream.