It’s a Wrap for CES 2024

TAMMY LEVY

Director of Marketing Communications

January 17, 2024

What a week it was!

It was great seeing valued partners, customers, and industry leaders at this event. Cybersecurity for connected and software-defined vehicles was a main draw at the event, attesting to the growing importance that it plays and the measures taken to protect today’s and tomorrow’s vehicles from growing threats.

We presented at our partner booths; At the BlackBerry stand Tom Kaplan, Upstream’s Director of Data Analytics, showcased our joint demo with BlackBerry IVY® highlighting simulations of automotive cybersecurity attacks. These attacks were detected by Upstream’s detection and response cybersecurity solution using the BlackBerry IVY® connected vehicle data platform, showing the synergy at play when combined together.

Demo scenarios include:

  1. Identifying anomalies in vehicle systems such as ADAS by analyzing vehicle signal data and comparing insights across the vehicle fleet.
  2. Detecting a black hat attack by monitoring for abnormal battery drain in EVs

Jason Masker, our Director of Solutions Architecture in North America, presented at the AWS Automotive booth, focusing on how Upstream and AWS Automotive work together to leverage GenAI for turbo-charging automotive cyber investigations.

If you missed us at CES but would like us to walk you through the Upstream-Blackberry IVY demo, just reach out!

Team Upstream at BlackBerry & AWS stands

Upstream’s Jason Masker discusses GenAI at AWS

Newsletter Icon

The After-Sales Quality Report, Zooming in on the Power of AI

Newsletter Icon

Subscribe
to our newsletter

Stay up-to-date on the latest trends, emerging risks, and updates

Detecting a Hidden Inverter Fault Before It Becomes a Safety Crisis

This blog is part of a spotlight series showcasing real-life case studies of OEMs who were able to utilize their connected vehicle data, powered by…

Read more

The Silent Theft Epidemic: What the Key Fob Lawsuit Reveals About Automotive Cyber Risk

In the early hours of a quiet morning, an SUV by a global OEM vanished from its owner’s driveway. No broken glass. No alarm. No…

Read more

The Growing Relevance of Hardware Integrity in Connected Mobility

The automotive industry, and the broader world of critical infrastructure, has just received two clear warnings about the threat of hidden, undocumented hardware features.  These…

Read more

Unlocking the Full Potential of Precision Farming with AI

The agricultural industry is in the midst of a technological transformation. Traditional heavy machinery is evolving into intelligent, connected IoT systems, integrating real-time data, autonomous…

Read more
Skip to content