From trusted mobility data to CRM for a better customer experience and retention

TEAM UPSTREAM

From trusted mobility data to CRM for a better customer experience and retention

Monetizing existing and future mobility data, which is often spread across dozens of repositories anywhere from the OEM headquarters to local national subsidiaries and the dealership network, is a major challenge. Considering the breadth and diversity of this data, Upstream helps OEMs tackle these issues by providing the basis to collect, process, analyze and translate mobility data into actionable insights and drive customer experience excellence. The ability to identify, understand and signal anomalies, ranging from misbehavior to misuse or cyberattack, is a key ingredient in customer satisfaction, trust, and loyalty. With CRM and automotive OEM partners, Upstream can offer unique insights for developing data-driven business models and monetizing mobility data across industries.

Speaker: Giuseppe Serio

With more than 20 years’ experience in the automotive industry, Giuseppe leads and is responsible for industry solutions and market development within Upstream. Formerly the global industry solution leader at IBM, he was responsible for the worldwide solution portfolio – including software, hardware, and services – for the connected vehicle and vehicle cybersecurity domain. Giuseppe is a thought leader and one of the first proponents of the idea of vehicle security operations centers. He has been a featured speaker and panelist at the most important automotive security conferences and has been invited to speak on vehicle security topics at key industry events around the world.

 

Newsletter Icon

Subscribe
to our newsletter

Sign up to receive updates delivered to your inbox

Global Automotive Cybersecurity Report 2023

The Automotive industry is rapidly expanding into a vast smart mobility ecosystem, introducing new levels of cyber sophistication and attack vectors.

More Details

Introduction to Upstream: Cybersecurity and Data Management Platform for Connected Vehicles

Upstream brings trust into the connected vehicle ecosystem and helps automotive stakeholders to offer safe and secure smart mobility services and comply with cybersecurity regulations

More Details

ASRG & Upstream: 2022 Recap & 2023 Predictions

John Heldreth, founder of ASRG, and Yoav Levy, CEO and co-founder of Upstream, sat down together to look back at 2022 and identify the top…

More Details

Upstream API Security Solution Overview

Upstream’s API Security and Monitoring solution is uniquely able to understand the context of smart mobility API transactions by leveraging digital twins of the vehicle,…

More Details

スマート・モビリティにおけるAPIの保護

UpstreamのAPIセキュリティおよび監視ソリューションは、自動車とサイバーの専門知識とコネクテッドカーの運転状態を階層化して、脆弱性、攻撃、構

More Details

パートナーアプローチにより効果的なVSOCの構築ができます

当社のVSOCは、サイバーセキュリティ管理システム(CSMS)の重要なコンポーネントです。VSOCをお客様自身で社内で管理する場合でも、弊社や導入パート

More Details